The Hype Task:
Masalaa Bar is a modern Indian bar located in the heart of Singapore, offering a unique fusion of traditional and contemporary Indian cuisine alongside an extensive selection of innovative cocktails. Our team was approached by Masalaa Bar to help them brand their business, design marketing collateral, and execute a social media marketing strategy to boost their online presence and attract more footfall.
Brand Name
Masalaa Bar
Location:
Singapore
Services:
Brand identity, Research and insight, Competitor analysis, Brand Positioning, Concept Development, Verbal and Visual Identity, Website Design and Development, Social Media Strategy, Content Creation, Design and Social Media Marketing, Business Strategy, Influencer Marketing, Copywriting.
The Hype Solution:
Maslaaa Bar is a brand as fun as us, here at Hype & Co.
Our team began the branding and identity process by conducting thorough market research and analyzing the target audience existing in Singapore. We wanted to create a brand that was visually appealing and representative of the unique dining experience that the bar offers. We created a logo that combined food colors and elements into modern typography to reflect the fusion of vibrant yet contemporary Indian cuisine.
Graphic Design:
We designed a range of marketing collateral for Masalaa Bar, including menus, flexes, and social media graphics, which were consistent with the new brand identity. The menus were designed to be visually appealing, quirky, informative, and easy to read, with unique illustrations, and content that engaged audiences.
Social Media Marketing:
We developed a comprehensive social media marketing strategy for Masalaa Bar to improve their online presence and attract more customers. We created a social media content calendar that included high-quality images, videos, and engaging captions, highlighting the unique dining experience of Masalaa Bar. We also created Facebook and Instagram ads to increase brand awareness and drive traffic to their website. All of our efforts resulted in consistent footfall and enhanced popularity for Masalaa Bar!
The Hype Effect:
- Increased Footfall
- Better Brand Association
- Strong Brand Story
- Immense Popularity
- High Social Media Engagement
- An Increase In Non-Indian Patrons
- Great Reach and Overall Metrics
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So What’s Next?
