The Hype Task:
Jumbo King is a leading fast food and franchising brand in India, known for their iconic veggie burgers and expanding footprint across the country. We were approached by Jumbo King’s allied marketing agency to help them with their internal communication, social media strategy, concept development, content creation, copywriting, planning, and consultancy.
Brand Name
Jumbo King
Location:
Mumbai, Pan-India
Services:
Internal Communication, Social Media Strategy, Concept Development, Content Creation, Copywriting, Planning, and Consultancy.
The Hype Solution:
Internal Communication:
We helped Jumbo King improve their internal communication by creating effective communication channels between the head office and franchisees. We developed internal emailers that were distributed regularly to all franchisees and included updates on new products, promotions, and operational improvements. We also created content for training materials for new franchisees, including manuals, videos, and presentations.
Social Media Strategy:
We developed a comprehensive social media strategy for Jumbo King, with a focus on increasing engagement and building a loyal community of fans. Our strategy included identifying the target audience, selecting social media platforms, developing messaging and tone, and creating a content calendar. We also identified key performance indicators (KPIs) to measure the success of the campaign and made content adjustments as necessary to improve engagement and conversions.
Concept Development:
We worked with Jumbo King to develop new marketing concepts that appeal to their target audience and differentiate them from their competitors. Based on a thorough competitor analysis, we analyzed customer feedback to identify trends and opportunities for innovation. We then developed creative concepts and ideas that were aligned with Jumbo King’s brand identity and messaging.
Content Creation and Copywriting:
We created high-quality content for Jumbo King’s social media channels, including images, videos, and engaging captions. We also provided copywriting services for their marketing collateral, such as menus, flyers, and posters. Our content and copywriting was designed to be informative, engaging, and aligned with Jumbo King’s brand identity and messaging.
The Hype Effect:
- Improved internal communication
- Increased social media engagement
- Franchising Leads and Conversions
- Engaging Content On Social Media
**Disclaimer: Hype & Co. provided creative services as an independent third-party consultant to F5 Realtors’a allied marketing partner. We were not directly involved in the operations, management, or ownership of the marketing contract (due credits to the design agency), and our role was limited to the specific services outlined in our portfolio content (concept and content writing capacity).
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So What’s Next?
