The Hype Task:
Circle of Crust is a unique, healthy-crust pizza brand that offers a variety of delicious and nutritious pizza options. We were approached by Circle of Crust’s allied marketing agency to help them with their social media conceptualization, social media strategy, internal communication, content creation, copywriting, and concept development of print and packaging content.
Brand Name
Circle of Crust
Location:
India, Dubai (UAE)
Services:
Social Media Conceptualization, Social Media Strategy, Internal Communication, Content Creation, Copywriting, Concept Development Print and Packaging Content.
The Hype Solution:
Social Media Conceptualization:
We worked with Circle of Crust’s agency to develop a social media conceptualization that would help them stand out in a crowded market. We together conducted research on the competition and identified key trends in the industry. We then developed a social media conceptualization that included key messaging, tone of voice, and visual elements.
Social Media Strategy:
We developed a comprehensive social media strategy for Circle of Crust, with a focus on building brand awareness and driving sales. Our strategy included selecting social media platforms, developing messaging and tone, creating a content calendar, and identifying key performance indicators (KPIs). We also provided guidance on how to measure the success of the campaign and made adjustments as necessary to improve engagement and conversions.
Internal Communication:
Our team helped Circle of Crust to improve their internal communication, which included regular updates, emailers, and other collaterals.
Content Creation:
We created high-quality content for Circle of Crust’s social media channels, including images, videos, and engaging captions. Our content was designed to showcase the delicious and healthy nature of their pizza options while also highlighting the brand’s unique selling points. We also provided copywriting services for their marketing collateral, such as product packaging, newspaper ads, brochures, and posters.
Copywriting:
We provided copywriting services for Circle of Crust’s marketing collateral, ensuring that the messaging was clear, concise, and aligned with their brand identity. We also helped them to develop taglines, hashtags, and other marketing messages that would resonate with their target audience.
Concept Development Print and Packaging Content:
We helped Circle of Crust to develop print and packaging content that was aligned with their brand messaging and visual identity. Our team created designs for pizza boxes, flyers, and other promotional materials that were eye-catching and informative. We also ensured that the print and packaging content was consistent with the messaging and tone of the social media channels.
The Hype Effect:
- Improved Social Media Engagement
- Effective Brand Communication
- Considerable Business Expansion
- Higher Footfall and Online Orders
**Disclaimer: Hype & Co. provided creative services as an independent third-party consultant to F5 Realtors’a allied marketing partner. We were not directly involved in the operations, management, or ownership of the marketing contract (due credits to the design agency), and our role was limited to the specific services outlined in our portfolio content (concept and content writing capacity).
523
30
52
100
So What’s Next?
